How to Overcome Fears of Social Media Marketing

“Is anyone really reading this?” 

When you’re first starting a business, everything is daunting.

Accounting to get straight, new website to launch, logo design, mindset coach, business cards, networking, sales…ack!

Easier not to overcome fears of social media marketing?

And social media might be one of those things that seems easier to just…um, forget about. Or maybe you do put something out there, and you feel like you’re just standing at the edge of a cave and saying “hello, hello? Are you there? Anybody? Bueller?”

But even if you never planned to have a digital business, you can’t bury our head in the sand and hope the Twittersphere is going to go away.

Why bother with social media marketing?

1. Know/like/trust factor:

People want to know who you are before they buy from you, and social media is one way to achieve that.

2. Nurturing current relationships:

People want to feel engaged with you. They want to see the “behind the scenes” stuff – the day in the life stuff that represents you.

3. SEO:

Of course, there’s the biggest reason why we get on social media. It’s that 800 pound gorilla of the internet, Google, and if we want that gorilla to love us and send us people we love, then we have to get out there and be searchable (aka, with SEO-lovin’ content.) The social media giants all have powerful pull (ever searched someone’s name and only found LInkedin links?) on Google, which gives us a good reason to get out there.

 

How to move through fears of social media marketing:

I’m not a social media expert.

But I do know a shit ton about breaking through fears, and fears about social media are just like any other: they can be worked on and brought out into the light of day and seen for what they are.

Those fears that nobody’s reading this, or that you have nothing new to say, or that you don’t know enough about the technology, or that you’re not an expert in your field…they’re not reality; they’re just thoughts. And once you can start to see that everyone shares those fears,

1. Share authentically.

You know how it feels to share something that you think is really helpful? That’s the space we want to get in, so that we can share authentically and share from our heart, and our audience can really feel how much we care.

Because then we’re no longer sharing from a place of fear like, “I have to do this”, but from a place of “here I am, giving you some good stuff.”

Does Facebook Live totally freak you out? Check out this Ultimate Guide to Overcoming Your Fears of Facebook Live. 

 

2. Tune into what those fears truly are.

Write them down, see them for what they are, and then allow them to release until you can no longer feel the charge around them. (I know, I know, not as easy as it sounds…but give it a try!)

3. Accept that everything has already been said before.

But people want to hear what you have to say, in only the way that you can say it. Your ideal peeps are waiting for you to speak to them.

4. Try Tapping.

No, that’s not a type-o. Emotional Freedom Technique, or tapping, is super helpful for working through fears. Take a look on Youtube and find something that resonates for you, and then just speak through your fears as you tap. (This is truly life-changing and I highly recommend tapping!)

5. Connect in with the divine.

However you feel comfortable, try listening in to what it is that your higher self wants you to share with others. This might be through meditation, or Shamanic journeying, or simply by placing a hand on your heat and closing your eyes.

6. Put the energy out there, and don’t worry about how it will be received. (Aka, just do it.)

So this is a hard one, but if you feel like nobody’s reading your stuff, or liking your posts, tune back into that authenticity. Are you truly sharing what comes from your heart and directs you toward your big goal? If so, share what you want to, with the highest possible energy, and don’t worry about how anyone responds. Recognize that you are enough, without anyone needing to like, post, or tweet what you’ve shared. (And if you need help with that, get in touch with me!)

Sending you so much love and support as you create and build your amazing business! And if this was helpful, drop a comment or share with others!